by Gail Browser
(Fort Worth, Texas, USA)
Copywriting can make or break your affiliate marketing career. Everything is sold using copywriting. The computer you have on your desk right now to the latest book you’ve bought. When you want to convince someone to purchase your product you use copywriting techniques to sell. So naturally copywriting is a must-know for all affiliate marketers. Let’s get to it!
1 – Copywriting should be short and concise.
You need to get right to the point. People don’t want to beat around the bush. They don’t want to read long paragraphs about anything. Researchers have proven over and over that smaller doses work. The average internet user isn’t going to click through to your offer if they have to read a bunch of nonsense first.
2 – Grab a dictionary.
The smarter you sound the more trusting you are. I don’t really understand this concept but it works. I once read an article about how children could choose between two pictures after they’ve heard the question “who do you trust more”. They had two choices: a beautiful person or an ugly one. Most children picked the beautiful person and they picked without knowing names, background information, or personal connections.
3 – Grammar & Pronunciation.
When you begin adding words to your arsenal remember to use the right ones in your copywriting. Everyone has their own language. Gamers, farmers, and bird lovers all have special keywords that are used within their community. If you know them, you can use them to sell. You can get this information by scanning the forums, blogs, and websites of your core demographic.
4 – Edit Regularly
I like to edit my copy at least 3 times. Editing ensures that you have spelt everything correctly and your grammar isn’t terrible. Editing also allows you to have a read on what you just wrote. Edit as many times as you would like. Just make sure to not spend all your time editing what you have written.
5 – Speak in Clearly Understandable Terms
I did tell you to learn new words but don’t use them to show off. If your demographic isn’t going to understand it then don’t use it. Only use words they’ll be able to understand without having to pull a dictionary out. Remember, you aren’t trying to show off you are trying to sell!
Copywriting isn’t difficult once you’ve practiced. Every affiliate marketerhas to learn one way or another. Just take your time and learn it. Practice and keep an eye out on your competition. There are always new ways of writing. Stay ahead of the game!