Best Backyard Makeovers Start from the Ground Up

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Memphis, Tenn. (Vocus) May 14, 2010

Whether it boasts a state-of-the-art outdoor kitchen or a simple barbeque grill, the backyard is a haven for millions of Americans. An estimated 83 million households participated in one or more types of do-it-yourself indoor and outdoor lawn and garden activities in 2009, a trend expected to continue in 2010. For budget-conscious homeowners looking to get their “outdoor living rooms” prepped for the summer season, TruGreen, the nation’s largest lawn care provider, suggests the wisest investment of time and energy is right at their feet.

“A beautiful, well-cared for, healthy lawn is the best backdrop for any backyard improvement,” says Kate Oliver, vice president of customer experience for TruGreen. “In addition, a healthy lawn will reward you with unexpected dividends that contribute naturally to the beauty and enjoyment of your backyard.”

This year, TruGreen is providing homeowners with the chance to really turn their backyards into something special. TruGreen is partnering with home improvement retailer Lowe’s to offer The TruGreen Ultimate Backyard Makeover, with a grand prize of a $30,000 Lowe’s gift card.

In addition, fifty first prize $1,000 Lowe's gift cards and 35 weekly prize $500 Lowe's gift cards will be awarded. The sweepstakes is open to legal U.S. residents 18 years or older. Go to http://www.TruGreen.com/sweepstakes now through October 15 to enter and to obtain official sweepstakes rules.

Entrants can also participate by printing their names, complete addresses, daytime and evening phone numbers, ages, and email addresses on a 3 x 5-inch card and mail it to: TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES, P.O. Box 511425, New Berlin, WI 53151. No purchase is necessary to enter or to win.

“We love our lawns at TruGreen, and we are pleased to give homeowners the opportunity to transform theirs as well,” said Oliver.

For a specific lawn care program to keep your lawn in top condition, Oliver recommends that do-it-your-selfers seek advice from a qualified lawn care professional or the local Cooperative Extension Service. They can direct you to appropriate products, recommend a watering schedule and identify any problems in the lawn.

About TruGreen

TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree, and shrub care. As the current industry leader, TruGreen continues to pioneer the development of new technology for lawn care, and devotes substantial resources to evaluating new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural, organic services and sustainable practices. Today, there are more than 250 TruGreen branches in the United States and Canada, including more than 50 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks.

About ServiceMaster

ServiceMaster currently serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchised licenses. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The core services of the company include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, home cleaning, furniture repair and home inspection.

For more information:

Rita Brautigam, (206) 517-3071


Susanna Weston, (901) 597-7955


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