by Danny Rodgers
Some would argue that blog flipping is not really a true work at home business model, but if you look at the definition of “business model”, you’ll see it says a business model is a way a company generates profit.
It can be a framework, or template, that gets repeated to bring in revenue and can also be replicated by other companies. Blog flipping boils down to creating and selling to generate profit.
Basically, blog flipping means you create a blog from scratch, populate it with content, graphics, and some methods of monetization, and sell it for a profit. Now let’s break that down a bit further.
How To Get Started
The first thing you need to do is some research. Before you spend your precious time setting up a blog with the sole purpose to sell, you should find out which blog niches people are buying in.
Go to the sites where blogs are listed for sale, such as Flippa, and check out what’s sold.
The second part of your research is to look closer at the blogs that sold for what you consider a good figure and see how they’re laid out. How much content, how many pictures, what blog theme did they use, etc.?
Now you can buy a domain name with good keywords in it and get it on your web hosting account. If you don’t already have web hosting, consider getting a reseller account with a hosting company such asHostgator.
Setting Up Your Site The Right Way
It’s time to set up your niche blog using a premium theme in WordPress. If you’re not proficient in graphics, simply hire someone to make you a professional header for the blog.
You’re going to tweak your WordPress blog to your preferences and add plugins that site buyers prefer.
Next is the part that can take the longest – adding content. The more you add, the more value the site will have so don’t skimp.
Don’t consider the site ready to sell until it has at least 10 blog posts on it. Some of these posts should have graphics/pictures too, which you can get inexpensively from places like istockphoto.
Once you have your content on, add the monetization. It’s a good idea to have a minimum of three ways to monetize so potential buyers can actually see the potential even though it’s a new site. AdSense, Amazon, and ClickBank are commonly used.
The first time you set up a site to flip, it will take forever. So document your steps, including which WordPress plugins you used, and follow the steps with the next one to cut down your time spent.
If all this sounds like Greek to you, plow through it anyway. There might be a lot to learn at first but it’s really not hard.
Word of advice: create blogs YOU are proud of because they don’t always sell and you might end up keeping them and the income they produce.
Honestly, sometimes your blog might not come out of the Flippa.com auction with a sold sign, but if you’re determined to sell it, then improve the site by adding more content or changing out the theme and put it back on the market.
Blog flipping is fun if you like the creative process of setting up a new site, and it can be pretty lucrative if you do it right.
If blog flipping is the work at home business model you’d like to do, keep in mind that while you’re waiting for one blog to sell, you should be working on the next one so you keep the income stream going.
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