by Harriet Bond
(San Francisco, CA, USA)
High ranking on Google should always be foremost on every marketer’s mind – especially when you’re a new marketer. However, setting up a site is not enough to draw the traffic. Search engines love sites that provide new content on a regular basis. This is why places like social networking sites are helpful to marketers.
One useful and free tool online that marketers can use to raise their rank in Google and get more traffic to their website is HubPages. Using it is similar to how you’d set up a lens on Squidoo, but there are a few differences.
First, just like with a lens, your Hub Page will need a title that uses yourkeywords. Remember that relevant keywords are how the pages get found. Not all keywords will perform as well for you.
For example, the word ‘chocolate’ gets over sixteen million global monthly hits, while the phrase ‘Godiva chocolate’ gets less than fifty thousand global monthly searches. But the lesser-searched keywords also means fewer competitors.
Include keywords in your content, too. You have to be careful that you aren’t over the top in promoting your own or any other website. Any Hub that does that takes a hit in scoring and could get shut down. You’ll get a chance to fix your mistake and resubmit the page but you want to avoid the hassle if you can.
You can pretty much use your HubPages to promote your site and gain ranking in Google, but you have to be aware of the rules for using the site. You can’t have more than two links to the same site.
No matter how eager you are to get started, be careful that you don’t create a lot of pages with sloppy content in a short amount of time with links pointing to the same site. If you do that, search engines will assume you’re spamming.
The purpose in writing the content of course is to use Hub Pages to get the traffic to come to your site. Content that’s duplicated from another site (or if you’ve written the content before) is a no-no on a Hub Page.
Just like Squidoo, Hub has an excellent Page Rank with Google and that means by setting up pages on their website, you get to ride their coattails right up into a higher ranking by using their popularity.