by Maureen Chambers
(Auckland, New Zealand)
If you have put any effort into trying to position yourself to earn a living from home on the internet, you already know that many of the standard options can be intensely frustrating. Most people who try to make money online end up frustrated and more broke than when they started. However, with a little creativity, you can find a way to take advantage of the fast changing online world to get a real business started that will provide a living for years to come.
Almost everyone today uses some type of online social website. Facebook, Twitter, Google+ and other social media websites are everywhere. As radio and television did during the last century, these websites are changing the face of marketing for businesses today. More people than ever before are making their buying decisions using information they picked up in one of these online communities.
Maintaining a presence on all these online social sites is both necessary and very difficult for most small to medium size businesses. Social media trends change quickly and with very little warning. A small business owner who needs to concentrate on running a business does not need to spend the day on Facebook marketing. One of the most effective marketing tools a small business can have today is a social media consultant. Naturally, it follows that one of the most lucrative business opportunitiesavailable online is social media consulting for local businesses.
If you are already thinking about trying to earn a living online, you are probably also already active on many social networking sites. If you spend a little research time in marketing forums, such as the Warrior Forum, Digital Point Forum and others, you will soon have expert level knowledge about marketing through social networking. The key to social networking is simply having the time to do it!.
Business owners don’t have that time, but if you start a business as a social networking consultant you will have time. You can also take advantage of many opportunities to outsource work such as building Facebook business pages and even setting up social networking accounts for local businesses. You can set up a social media consulting business with very few out of pocket costs.
One easy tactic to help get you business started is to volunteer to handle social media marketing for local non-profit groups. Be sure to add your company name somewhere on the sites and soon you can use those non-profits as business references. You will also pick up business contacts as you help out those worthy causes.
You can also join several business networking groups in your local community. Offer members of the group discounts in order to develop a portfolio of references for your business. If you do a good job you will have a thriving business in no time.
Starting a social media consulting business will require more online marketing knowledge than your average “work online” opportunity. However, if you have already tried the standard options you have probably already learned enough to be able to help local businesses use social media marketing and most importantly, learned enough to get them to pay you for it.