by Harriet Bond
(San Francisco, CA, USA)
In the past few days, you’ve completed your website. You’ve had your sales copy and product created, you’ve got the graphics designed and integrated, you’ve got your contents (or products/services) uploaded, what you’re ready now is to receive tons of sales and keep it that way!
Before we continue, let’s get that wealthy mindset back. “How much profit do you want to make from your site?”.
You see, there are numerous ways to advertise your website. The important part right now, is to first decide which way you’re going to use.
Time after time people asked how they can drive traffic to their websites. Instead, they don’t ask themselves which way will be most favorable to them.
That is why I’m going to ask you to envision the success of your site right now. Looking back five, ten years from now, how profitable is it? How many subscriptions are you getting and maintaining each month?
If you want, you can take it to the next level. Get the image of lifestyle you’re living then. Five, ten years from now, what kind of lifestyle are you living and how happy are you? Once you’ve got the image – remember it.
From here, decide how you’re going to drive traffic to your site.
After you’ve done this visualizing, you should have a rough but firm idea of how you’re going to promote your info product website. But in case you’re looking for more preferences to consider, let me list a few possible ways:
1. Joint Venture
3. Pay-Per-Click Advertising
4. CPA Advertising (banner ads, text ads, etc.)
5. Co-registration & Email Advertising
6. Referral/Viral Marketing
7. Article/Press Release Marketing
Remember – all of the above has potential. But few of them will be your most successful ways to promote your site. Your results may differ from others using the same strategies that others do.
Sometimes, success and failure take just a small ‘tweak.’ And that small ‘tweak’ is all you need to change things around. So don’t look lightly at either of them.
If you’re new in the industry, chances are you’re interested in getting a big boost off the ground. In this case, Joint Venture ALWAYS works. It only depends whether you’re good with building the relationship with other Joint Venture partners, and getting their help to promote your particular product or service.
It is NEVER impossible to get someone to promote your product. If you can deliver the VALUE perceived highly enough in the Joint Venture partner’s eyes, you will get promoted. What’s important is delivering what he/she thinks is valuable to him/her. If you can do that, you have a high chance to get him/her as a partner.
On the other hand, if you’re a big player with a big budget on hand, perhaps you can consider CPA or Co-registration Advertising. It takes two whole books to explain how you can use them to promote your site, but here’s a summary:
With CPA Advertising, what you’re investing in is impressions (or eyeballs). The idea is getting your ad (banners or texts, but usually banners) advertised to as many targeted prospects as possible.
You can see this being implemented usually if you look into your MSN or Yahoo mail. There are banners on top of your mail inbox, and they can reach hundreds of millions of impressions through the week or month.
Effective? You bet. Expensive? Sure, but if you can make returning profits on your investment, what is expensive?
With Co-registration Advertising on the other hand, you’re investing in leads. You buy the names of people who subscribed to a certain newsletter or e-zine. And you sell them through e-mail, sending them promotions or offers that help them with that they’re looking for.
Effective? Hell, yeah. Expensive? Sure too, but here’s a list of subscribers you can market different products over and over again if you use it right. And there’s nothing more profitable than marketing to a list of customers who purchased from you numerous times over the years.
What about the other ways?….please CLICK HERE to read part two of “Top Seven Ways To Promote Products Online”.