by Winnie Saunders
(San Diego, California, USA)
CPA or cost per action is another way that marketers can make money. It’s a type of affiliate marketing that can make a steady profit if you select the right offer. In this type of program, you can earn a variety of different ways.
You can make money either through pay per lead, pay per click, cost per lead, cost per sale, cost per click or pay per sale. Sometimes you’ll see those terms used interchangeably, but they don’t all mean the same thing.
In a PPL or pay per lead affiliate or through PPS (pay per sale) affiliate program, you either earn on a set value or on a portion of the sale in the form of a percentage. If you earn based on PPL, then when a potential customer signs up for the mailing list or gives their email, then you make money – even if that person doesn’t buy from the merchant.
Making money through pay per sale is usually the method chosen by new marketers because they like the larger payments offered with this technique. However, PPS earners will only see a pay out if there’s an actual sale.
If there are plenty of clicks but no conversions, that means no money in your pocket. You also want to choose CPA offers that mesh with your target audience. You wouldn’t select offers that aren’t appropriate for those who visit your site.
If you choose a PPC to promote, then you’ll get paid just because the site visitor followed the link you provided. Based on the program you’ve signed up with, this amount of revenue can range anywhere from a few cents to hundreds of dollars, but it’s based on what’s being promoted and how much of the percentage you’re set up to get.
Why should marketers get involved with CPA offers? It can be a fairly easy way to make extra money and it’s money that can be made with little effort on your part. An example of a CPA offer would be if you had a website where you sold health and beauty information or products.
You find a program where there are vitamins being sold that you feel would benefit your site visitors. You have a link set up on your site that leads visitors to this vitamin product and when they click on it,you make money. You’ve helped your customers and earned a profit, too.
When you’re looking for which CPA offer you’d like to promote, be aware that products crop up every single hour on the Internet. You want to avoid offers that seem too good to be true or don’t have a solid history. Don’t get associated with a merchant that would reflect poorly on your website.